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Alphaland seeks P6b in sales from new project

Alphaland Corp., a real estate venture between London-based fund manager Ashmore Group and former Trade minister Roberto Ongpin, expects to generate up to P6 billion in sales from the upcoming two-tower high-end residential project in Makati.

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Alphaland president Mario Oreta said in an interview during a project launching last week the company would offer 450 residential units for the first two towers. The company will build the towers on top of a club and shopping mall.

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“We will not be offering units with a size of a shoebox. The towers will be designed by renowned architects... and we will not conduct roadshows to sell out units to overseas Filipino workers,” Oreta said.

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A 63-square meter one-bedroom unit will cost P8 million while a 90-square meter two-bedroom unit will be priced at P11.35 million. A 120-square meter premium two-bedroom unit costs P15.1 million as it comes with special features, including foyer with storage and closet space, large open living area and spacious master bedroom with circular shower.

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The units will be turned over to owners by December 2014.

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All units are turnkey with premium finishes and include top-of-the-line appliances and bathroom fixtures.

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Each unit also comes with an automatic member to the City Club, which Alphaland valued at P1 million per share.

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The exclusive City Club, which offers 20,000 square meters of facilities and amenities, is scheduled to be operational by the end of 2012.

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Alphaland Makati Place will rise on a one-hectare premium property at the former Boy Scouts of the Philippines property along Ayala Avenue Extension cor. Malugay Street.

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The complex was designed from the ground up as an intelligent development with state-of-the-art building management, automation, and security systems, as well as energy-efficient mechanical, electrical, and sanitary systems.

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